Mobile’s share of our daily connected time continues to grow. People are spending larger amounts of time engaged with mobile devices than ever before. Internet users of working age spend over 50% of internet time on mobile devices. SMS marketing is the practice of sending marketing messages by text message.
Build brand awareness on a personal level
SMS mobile marketing is more personal than other forms of marketing and can help your business gain traction.
Through SMS mobile marketing, you’re getting as specific as possible and meeting your customers where they are – on their smart phones. By communicating your marketing messages to a targeted audience, you’re able to cultivate more meaningful connections with users and interactions with qualified leads.
How can you market your business to appeal to mobile device users?
An SMS campaign enables you to interact with your customers via text. They have a lot in common with email campaigns, but text marketing campaigns are even more personal than an email.
- SMS marketing allows you to communicate anything from special offers, product updates, customer notifications and event registrations with a large group of people quickly and easily.
- Successful SMS marketing campaigns typically send a short, concise message with a clear call to action. This call to action could be a website link, phone number or email address and is important in order to measure the SMS marketing campaign’s success.
- Research has shown that targeted SMS messages are more likely to be successful. You can personalise with the customer’s first name and segment your customers based on their data and preferences. This means you can send personalised, relevant and timely text messages increasing the chance of response.
SMS marketing stands for (short message service marketing) and uses permission-based text messaging to send marketing communication.
What are the advantages of SMS marketing?
Reach your target market
Mobile SMS campaigns can reach a highly targeted audience and have direct communication with a large group of customers quickly and easily.
People generally carry their mobile phones throughout the day, so this provides an great way to talk your customers in real time.
Mobile messaging allows you to start a direct dialogue with your target audience. And because consumers are generally attached to their smartphones, mobile marketing is often seen as a more “familiar” marketing channel.
Setup and preparation costs for mobile campaigns are much lower than traditional marketing channels.
Increased return on investment
Mobile marketing allow messages to be personalised for a wide range of individuals, generating much higher response rates leading to less media waste and a higher Return on Investment.
Customer data retrieval
With mobile campaigns you can acquire and maintain customer data. Databases using phone numbers as the unique ID are generally more effective compared to email addresses, as consumers tend to keep their phone numbers for longer periods of time. Accurate customer data will ensure your mobile communications can be effectively tracked and evaluated.
Cross media integration
Mobile campaigns can be integrated within print, TV, radio, social media and email communicationfor cross-media promotions.
Mobile campaigns produce detailed and real time tracking data, enabling you to quickly respond and improve future campaigns.