Discover the beauty of variable data publishing
Long gone are the days of mass-produced mailers stuffed with canned, generic messages. Today’s real-time, precisely targeted consumer demands greater customisation and more insight into the brands they love, as well as brands they’ll love discovering.
Variable data publishing makes that possible. Much more than just a typical mail merge, variable data allows for precise layering of customised text and/or images, letting companies target prospects and communicate with their customers like never before. Using a process known as ‘versioning’, IQ Mail can completely customise the document to create a unique, dynamic and relevant communication or marketing tool.