What is Web2Print?
WHAT IS WEB2PRINT? Web2Print, refers to the process of printing using a web site browser. The term Web2Print has been around for several years, but this print concept is gaining popularity in [...]
What is Multi-channel Marketing?
WHAT IS MULTI-CHANNEL MARKETING? Multi-channel marketing is the process of interacting with consumers using both direct and indirect communication channels. These often include direct channels [...]
What are Personal URLS?
WHAT IS A PERSONALISED URL? A personalised URL (PURL) is a unique and fully trackable online address that is exclusive to the individual recipient. As an example, a PURL for customer Tracey Smith [...]
What is Print On Demand?
WHAT IS PRINT ON DEMAND? Print on Demand (POD) is the process of digital printing in which materials are printed on an as needed basis. This type of print system is well suited for print runs of [...]
What is Variable Data Printing?
Variable Data Printing (VDP) is a type of digital printing where elements such as text, imagery and graphics can be changed across multiple printed pieces without impacting the print process. VDP [...]
What is EDM or Email Marketing?
The direct marketing industry can be complex. Which channel should I chose? Why are there no many acronyms and what do they mean? To demystify and simplify things for you, we’ve developed a [...]
What is Mobile Marketing?
WHAT IS SMS OR MOBILE MARKETING? SMS marketing stands for (short message service marketing) and uses permission-based text messaging to send marketing communication. SMS marketing allows you to [...]
