Smartcomm was founded in 2006 by Rod Peirce. His vision was simple: smarter communication for customers via variable colour printing and digital integration. After already being in the industry for 20 years working for major providers he wanted to be an honest and reliable customer focused service provider. Smartcomm’s first premises was a tin shed at Stafford, with just three staff and one printer, folder and a mail inserting machine and one loyal customer who had known Rod for many years and is still a Smartcomm customer.

Smartcomm moves to a newer building with more space and better working environment.

After two years in business, Smartcomm’s innovative approach and supplier partnerships see it secure one of the biggest direct marketing contracts in Australia, Readers Digest. Staffing levels increase from 4 people to 60-plus staff to facilitate 24-hour operations. New printing and mail inserting equipment unique to the Australian market was acquired to enable print and mail of over 40 million mail packs per year for delivery via Australia Post. The production and warehouse facility expand to 2,250sqm storing and managing over 600 pallets constituting in excess of 30 million stock items. Fourteen years later, Readers Digest continues to be a major customer of Smartcomm.

Rod set out to help businesses scale up their customer conversations through personalised direct marketing. He went on to build a solid reputation with blue-chip clients such as major retailers, fundraisers, superannuation funds, financial institutions, councils and government. Smartcomm expands their print and mail processing equipment, introduces digital integration, and, through the development of a full warehouse and distribution management solution, Smartcomm grows its service range to another level thanks to the support of its customers.

With the continual requirements of better workflows and integrated solutions for digital Smartcomm established a research and development arm, JWP Digital. JWP Digital has already provided platforms like Smartflo, Smartstore, DOC’s, Mysocialview, Digital Donation and even its first Augmented Reality driven solution Digiscratch. JWP Digital continues to innovate and develop new solutions that deliver value added services that meet our customer’s requirements.

Smartcomm was looking to expand its customer base, widen its footprint and integrate additional equipment so it acquired IQ Mail, which operated for over 20-years out of the Gold Coast and specialised in the servicing of councils and local customers. As a part of the acquisition, Smartcomm expands its print capability to offer high speed inkjet colour print which provided another dimension to what Smartcomm could offer all of its customers. The combined capacity and capabilities delivers for businesses of all sizes the customisation and flexibility they crave.