To have an effective data-driven process, you need to know why you’re collecting information. Is it to understand who your customers are and their motivations? Maybe you’re trying to get to the bottom of a consistent decline in sales. Or you’re attempting to discover what drives consumer choices in a competitive industry without significant product or service distinctions.
Direct Marketing News 17 May 2022
Negotiations by The Real Media Collective have achieved a 20 per cent discount from Australia Post with its New User Addressed Promotional Mail Rebate offer for new mail users.
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